Many businesses have a valuable hidden asset they're not aware of.
Unused, it costs them thousands in lost profits.

As a consultant, I make this asset work to increase sales and cut costs at the same time.

I've created $13 million in retail sales revenues.

Let me explain how to quickly multiply the value of your business...

First off, no matter how hard you try, you'll always end up losing some customers. That's a fact
of business life. However, some businesses actively let customers go to their competitors -
without making any serious attempt to retain their future custom.

A recent study on customer retention revealed that
"68% of customers moved on and did not return
to a business because of indifference
on the part of the business owner."

American Study for Quality, 2009

How many thousands of dollars in lost profits does 68 percent of lost customers equate to for
the average business, do you think?

We know that the cost of acquiring new clients is high, yet many businesses continue to rely on the number 1, most expensive way to get customers ...
spending money on advertising that is unmeasurable and unaccountable.

It's wasteful and - let's face it - not very smart.

In fact, it's a bit like pouring money into a bucket that leaks away cash ... day, after day, after day. Without plugging the holes first, it's a real waste of precious resources.

The Easiest Way to Increase Sales

The most cost-effective way to increase sales is to market to your existing customers.

"89% of retailers surveyed found it to be
"the most successful tactic overall"

Shop.org State Of Retailing Report, 2009

	When Ashley Furniture Stores decided to market directly to their existing customers, their first campaign generated a gross profit of $138,460.

The cost of getting repeat sales from existing customers is tiny compared to advertising for new clients. A current customer is at least 6 times more likely to buy again, if they are asked.

But most businesses don't ask.
And of the few that do, only a small fraction ask in an effective, professional, productive manner.
So 68% of consumers feel ignored. They take their business elsewhere.

You can use this knowledge to gain a competitive advantage...

If You Received $5 or $10 or $20 or More Every Time You
Invested A Dollar, How Many Dollars Would You Invest?

The number one, most profitable way to increase sales is customer optimization by email.

It boosts sales for thousands of small, medium and large businesses. And you can also benefit from this high return strategy used by major corporations like FedEx, Dell, BMI, 3Com, Citibank, Johnson & Johnson, eBay, Toys 'R Us, IKEA, UPS, Shell, Santander, FlyBe ... and many, many more.

Here's a harsh truth...

No matter how excellent your service and how wonderful the customer experience, if you're not building your customer database - and marketing to it effectively - you're leaving money on the table.

No one needs to tell you that repeat customers are wonderful...

• They don't make too much of a fuss
  
• They waste less time asking questions
  
• They keep coming back to buy
  
• They refer friends
  
• They contribute much more to your bottom line profits
  

Now here's the problem...

Most marketing is designed to only get the first sale.
After that, there's usually little or no systemized method to get the customer back at regular intervals.
And that's because there's a lot of work involved in designing a sequence to do that effectively.

Most business owners understand this. But they don't have the time and resources to implement an effective solution.

How To Get a Higher Return On Investment

If your business qualifies and is ready to grow, I will consult with you to create a personalized, profit-building system that
optimizes your customer database to deliver a significant increase in sales.

You will soon enjoy the extra business our professionally managed system delivers, with no work on your part.

In effect there is no cost to you, because of the healthy return on investment.

"For every dollar invested, email marketing brings in $43.52
compared to $11.74 in traditional offline direct marketing,
more than twice the ROI of all other mediums.
That's an impressive 271% higher ROI."

E-marketer, The Retail Email Report, 2009

It is reliable and well-proven, generating an estimated $583 Billion last year.
(Data from DMA and email-marketing-reports.com)
That's more than double the market value of Microsoft.

Administration is simple and efficient. You don't need a computer, laptop or website.
We do it all for you.

And customers love it ...

54% of consumers said they had a more favourable
opinion of companies that sent them email."

Epsilon, 2009

It builds your brand and supports your message.
It confers expert status, which strengthens your reputation and develops trust.
Customers are much more likely to choose you over your competition.

You Can Benefit From Being Our Exclusive Partner in Your Area

In today's economy, competition is fierce. That's why we protect our clients by working with only one business in each area.
We have your best interests in mind, not those of your competitors.

If we do work together, our efforts are concentrated on making you as much money as we can.

Claim Your Area Today

If you are interested in this opportunity to grow your business, act now.

The next step is a phone evaluation to see if your business can benefit and if we can work together.
(This discussion will be concise, confidential and complimentary.)

Contact me now by clicking this email link or call 011 44 845 626 5000 . I will return your call.

Can you afford to wait?

Sincerely,

Don Hutchinson
Click or Call 011 44 845 626 5000

PS - We plug profit leaks and increase sales. Get in touch now and discover how your business can benefit.